Recent changes to Amazon Prime Video, including the introduction of ads and an extra cost to opt out of them, have prompted some Prime members to question the value of their subscription. Despite these alterations, the overall benefits of Amazon Prime continue to outweigh the costs for many users. Key advantages include free shipping and fast delivery, Whole Foods grocery delivery perks, prescription benefits through Amazon Pharmacy, exclusive discounts during Prime Day and daily deals, and access to Prime Video’s extensive library, which remains competitively priced even with the ad-free option. The blog post suggests that if users frequently shop on Amazon, rely on Whole Foods for grocery delivery, use prescription services, and take advantage of Prime Day and exclusive discounts, the subscription cost is justified. However, individual preferences regarding Prime Video’s ad-free option may influence its perceived value.